The dog breeder CRM built around litters and puppy buyers.
Stop running your puppy buyers out of a spreadsheet and a generic CRM that has never heard of a litter. BreedTools manages the whole pipeline — waitlist, screening, deposits, puppy-to-buyer matching, and e-sign contracts — from first inquiry to pickup day.
Buyer pipeline is free forever. Matching + e-sign contracts on Pro, $9/mo.
One buyer's record — contact, preferences, deposit, follow-up, and the signed contract, all connected to the puppy.
From inquiry to pickup, one board.
The same six stages every breeder already runs in their head — now a pipeline that tracks them, tied to the litter each buyer is waiting on.
Inquiry
A buyer reaches out — or submits your public application link. Every lead lands at the top of the board instead of getting lost in your inbox or DMs.
Waitlist
Qualified buyers waiting for the right litter or pick. See who is in line and for which litter, so you place puppies in the order you promised.
Approved
Buyers who have passed your screening. Their home profile and preferences ride along with the card, ready for matching.
Matched
A specific puppy is reserved for this buyer — backed by a temperament-to-home match score, not a guess.
Deposit paid
Record the deposit amount and the date it landed. The card moves itself here when a puppy-sale contract is signed.
Picked up
Gone-home. The placement is complete, the record stays for your references, repeat buyers, and health-guarantee follow-up.
Buyers who fall through move to a Withdrawn column with a logged reason — so you learn why, not just that.
Building the list before the puppies arrive? The waitlist stage has its own deep-dive → puppy waitlist software.
Everything a breeder CRM should do.
Built for how puppy sales really work — not generic SaaS pipeline filler.
Puppy buyer pipeline
A kanban board for the whole journey — inquiry, waitlist, approved, matched, deposit, pickup. Cards show time-in-stage and flag leads that have gone quiet so nobody slips through between litters.
Waitlist management
Keep approved buyers in order and tied to the litter they are waiting on. When a litter is born you already know who gets first pick.
Deposit & balance tracking
Log each deposit amount and the date received against the buyer. You collect however you already do (Venmo, Zelle, cash, check) — BreedTools is the source of truth for who paid what, not a payment processor.
Puppy-to-buyer matching
Run the Volhard temperament test on a litter and BreedTools scores each puppy against every buyer’s home profile, surfacing the best-fit match as a percentage. Place the confident pup with the active home and the mellow one with the quiet retiree.
Shareable buyer assessment links
Send a public link — no login for the buyer. They complete a home/lifestyle assessment or your full puppy application, and the response drops straight into your pipeline, pre-scored for matching.
Contracts with e-signature
Send a puppy-sale, co-ownership, guardian, or health-guarantee contract; the buyer types to sign from their phone. You get an audit-trailed, archived PDF. Unsigned contracts get auto-reminders, and clauses are checked against your buyer’s state pet-purchase laws.
Follow-ups & notes
Set a next-follow-up date and keep a running notes timeline on every buyer. The dashboard tells you who to call today, so deposits and pickups never stall on a forgotten reply.
Lost-reason tracking
When a buyer falls through, log why — price, timing, found elsewhere, not a fit. Over a few litters you can finally see why buyers say no and fix it.
Built for litters — not generic projects.
Breeders reach for HoneyBook or a spreadsheet because nothing breed-specific owned the job. Here is what changes when the CRM actually understands puppies.
It knows what a litter is.
HoneyBook, Dubsado, and spreadsheets treat everything as a generic "project" or row. BreedTools is built around litters, puppies, and pickup dates — the pipeline, deposits, and matching all understand how a puppy sale actually works.
Matching uses your temperament tests.
A generic CRM can store a buyer’s name. It can’t tell you which puppy fits which home. BreedTools pairs your Volhard scores with each buyer’s assessment so the match is data, not a gut call you defend later.
The contracts are built for breeders.
Not blank templates — real puppy-sale, co-ownership, and health-guarantee contracts with spay/neuter terms and state pet-purchase-law awareness baked in, ready to e-sign.
One app, not five tabs.
Your dogs, litters, health records, and the buyers live in the same place. No copy-pasting a buyer’s name from a generic CRM into a spreadsheet into a contract tool. The puppy and the person stay connected.
Breeder CRM questions, answered.
What is a dog breeder CRM?
A dog breeder CRM is customer-relationship software built for the way breeders actually sell puppies — managing inquiries, a waitlist, buyer screening, deposits, puppy matching, and contracts from first contact to pickup. Generic CRMs like HoneyBook can track contacts, but they have no concept of a litter, a puppy, or a temperament match. BreedTools is a CRM purpose-built for breeders, with the buyer pipeline tied directly to your litters and puppies.
How does the puppy buyer pipeline and waitlist work?
Every buyer is a card on a kanban board that moves through inquiry → waitlist → approved → matched → deposit paid → picked up. The waitlist stage keeps approved buyers in order and linked to the litter they are waiting on, so when puppies are born you already know who gets first pick. Cards show how long a buyer has been sitting in a stage and flag the quiet ones so follow-ups do not slip between litters.
Can I track puppy deposits and balances?
Yes. You record each deposit amount and the date received against the buyer, plus the balance due. When a puppy-sale contract is e-signed, the buyer automatically advances to the deposit-paid stage. BreedTools is your single source of truth for who paid what and when.
Does BreedTools collect or process buyer payments?
No — and that is deliberate. BreedTools does not process card payments or take a cut of your sale. You collect deposits and balances however you already prefer (Venmo, Zelle, cash, check, your own Stripe link) and record them in the buyer’s record. You keep your payment relationship and your money; BreedTools keeps the pipeline organized.
Can buyers sign puppy contracts online?
Yes. Send a puppy-sale, co-ownership, guardian, breeding-rights, or health-guarantee contract and the buyer types their name to sign from any phone — a legally recognized electronic signature under the ESIGN Act and UETA. You get an immutable, audit-trailed PDF (signer name, timestamp, IP), unsigned contracts get automatic reminders, and the clauses are checked against your buyer’s state pet-purchase protection laws as you build them.
Can I send buyers an application or assessment link?
Yes. Share a public link — buyers need no login. They complete your puppy application and a short home/lifestyle assessment, and the submission lands directly in your pipeline already scored for puppy-to-buyer matching. It is the cleanest way to qualify a waitlist without a back-and-forth email thread.
How is this different from HoneyBook or a spreadsheet?
HoneyBook and spreadsheets are generic — they have no idea what a litter, a puppy, or a temperament test is, so you end up bolting a breeding workflow onto a tool that fights you. BreedTools is breed-specific: the pipeline is tied to your litters, matching uses your Volhard scores, the contracts are real breeder contracts, and your dogs, litters, health records, and buyers all live in one app. It is also a fraction of the price.
Is the breeder CRM free?
The buyer pipeline, waitlist, deposit tracking, follow-ups, and lost-reason tracking are available on the free plan (10 dogs, 1 active litter, no credit card, no trial expiry). Puppy-to-buyer temperament matching and e-sign contracts are part of Pro at $9/month (or $79/year). New accounts also get a 30-day Pro trial on signup.
Run your next litter's buyers like a pro.
Move your waitlist into a real pipeline in minutes. Free to start — no credit card, no trial countdown.